Fluffy and vague → Sharp and clear in 24 hours | ⭑⭑⭑⭑⭑ 5.0 Trusted by 40+ bold founders

Turn your fuzzy brand into a bold one with the Brand reframe.

The Brand Reframe replaces guesswork with a guided system that sharpens your story, locks your positioning, and helps you connect.

Get instant access €499
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A silhouette of a person sitting cross-legged on the ground, with a large tree trunk in the background, surrounded by grass and leaves.
Laptop on a blue metal chair displaying a website titled 'The Brand Reframe' with a dark theme.

⭑⭑⭑⭑⭑ 5.0 Trusted by 40+ bold founders

  • A blue product label with a silver circular graphic at the top. It features five white stars below the graphic. The label displays a quote in large white text: "This took me from confused to crystal clear in only one weekend." At the bottom, it credits Laurie Payton, Founder.
  • Blue background with circle at the top, five white stars below the circle, and a quote in large white text: 'I FINALLY KNOW HOW TO EXPLAIN WHAT WE DO IN A WAY THAT PEOPLE GET. AND THEY WANT IT,' attributed to Jamie Kokot, CMO.
  • Blue review card with a grey circle at the top center and a quote in large white text that reads, 'This is better than any $5,000 agency strategy deck I've seen.' Below the quote, in smaller white text, it says, 'Lindsey Beumer, Founder.' There are five white stars above the quote.
  • Blue background with a large gray circle at the top. Five white stars below the circle. Quote in bold white text: "Holy F*ing Sh*t. This is real work but generated me real results. Fast". Smaller white text at the bottom: Johannes Höök, Agency owner.
Silver stopwatch with a white face showing approximately 9.10 seconds, black and red numbers, and black and red hands, against a black background.

If you can’t explain your brand in 10 seconds, you don’t have one.

Right now, your brand might feel vague, scattered, or “fine but forgettable.”
That’s not the problem. The real problem is that the world doesn’t know your value — and if they don’t, they won’t buy.

The Brand Reframe helps you:

  • Strip away the excess and bs.

  • Nail down your message, hard.

  • Sharpen your positioning.

  • Build a vibe that matches your value.

Is this for you?

PERFECT FOR:
Solopreneurs, creatives, coaches, and founders who need clarity. Anyone who wants bold, simple tools to sharpen their brand fast.

NOT FOR:
People looking for 6-month handholding. Corporates who want committee-based branding.

Sound fermilier?

Blue background with white text displaying the message: 'So... What do you do, again? Nobody gets what you do. You need to explain yourself over and over.'
Blue background with white text that reads, "The value of your service isn't clear. Stop wasting time explaining yourself. You need to be sharp, direct, and clear."
A blue background with white text that reads: "You feel a lack of structure. Everything feels random and left up to chance; every touchpoint is different."
Blue background with white text that reads: 'No Edge. You're Forgettable.' and below that, smaller text that says: 'If you do not stand for something, why should people care about you?'

What You’ll Walk Away With:

  • A one-line brand intro that lands.

  • Messaging for your bio, website, and socials.

  • Visual direction you can brief designers with.

  • A strategic snapshot that keeps you consistent.

Laptop computer on a brown leather couch displaying a webpage titled 'The Brand Reframe' with a blue icon and black and white text.

This is exactly what you’ll ge:

A self-guided brand strategy workshop for founders that need to clarify their brand, posiotion it or rethink its offer.

Get instant access €499
Tell me more, book a call
A promotional graphic for The ReFrame Method, describing it as a 3-part system designed to give your brand direction quickly, including system walk through, pro tips, and full lifetime access.
Slide from a presentation titled 'The Before Snapshot' with bullet points listing steps for a brand audit, including 'Clear overview,' 'What is most important,' and 'Find your bottlenecks.'
Slide with the title 'Step 1: Reposition' and the subtitle 'Get clear on what makes you different and why it matters.' Bullet points: 'Are you niched enough?', 'Find your place in the market', 'Audience Deep-Dive'.
A digital screenshot of a presentation slide titled 'Step 2: Rearticulate' with bullet points about reshaping a brand's voice, story, and message, including checklist items to boil down brand essence, create a pitch, and stop writing for everyone.
An instructional slide titled 'Step 3: Reignite' with text about sharpening your visual edge and emotional tone, including a blue arrow pointing upward and three check marks next to guiding points.
Slide titled 'Test it out' with a blue arrow icon and bullet points listing questions: 'Questions to test it all out,' 'Does it resonate?' and 'Final Brand Checklist.'
Slide titled 'Outro' with the text 'You're not done. You're ready.' followed by three bullet points: 'Strategic Snapshot,' 'Before → After arc,' and 'Ad-on 1:1 Strategy Call.'

Bonus itmes for extra value:

A digital interface with a toolbox icon and the text 'The Toolbox' and a subtitle 'Helpful tools for creatives to get you further.'
A digital interface with a lightning bolt icon, a bold heading 'Inspiration', and a description that reads 'Get inspired with my favorite clips, talks, podcasts and more.'
Mobile app screen displaying a section titled 'LUCK Framework' with a green four-leaf clover icon and the description 'Increase your own luck with this mindset framework.'
A digital card titled "Printeble Assets" with an icon of a printer. The description states, "All assets we talk about are printable PDFs."

Secure your spot now

50 founders will reframe their brand.

Black background with blue checkmarks scattered randomly.

We’re capping this wave at 50 buyers to keep it close-knit and gather real success stories.

Get instant access €499
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I’m Joakim and this is my Framework

The last decade I’ve spent helping startups, e-com brands, and creators cut through the noise with sharp branding strategy, Creative Direction, and campaigns that stick.

But here’s the truth: not everyone needs (or can afford) a full agency process. Most founders just need clarity. Fast. That’s why I built The Brand Reframe. It’s the same frameworks I use with clients, distilled into a hands-on sprint you can do yourself. A system that gets you unstuck and sharp in record time.

This is for the solopreneurs, the rebels, the builders. It’s for the ones who know their work deserves to be seen, but need the clarity to show it.

The Brand Reframe is a 24-hour clarity accelerator built for creators, solopreneurs, and founders who know their work deserves to be seen, but need the clarity to show it.

It’s not about perfection. It’s about precision.
And it’s about creating a brand that finally feels like you – just sharper, braver, clearer.

Let’s reframe it all.

Get instant access €499
Tell me more, book a call
Image of Joakim Falk, the founder of off brand and man behind The Brand Reframe

Turn guesswork into growth with The Brand reframe.

A founder-focused framework in Notion along with printable assets that makes your brand strategy clear. In a step-by-step structure and over 60 exercises, it helps you get clear messaging, sharpen your story, and build a brand that matches your vibe.

Get instant access €499
Tell me more, book a call

Fluffy and vague → Sharp and clear in 24 hours

|

⭑⭑⭑⭑⭑ 5.0 Trusted by 40+ bold founders

|

Fluffy and vague → Sharp and clear in 24 hours | ⭑⭑⭑⭑⭑ 5.0 Trusted by 40+ bold founders |

The Brand Reframe

Lifetime access

€499

WHAT YOU GET:

✓ Full The Brand Reframe Framework

✓ Editable Notion workspace

✓ +50 page PDF

✓ Examples and promt-templates

✓ Works solo or with your team

✓ Access anywhere, forever

✓ Future updates included

FAQ

  • You get a +50-page PDF and an interactive Notion version that walks you through The Brand Reframe.

    It’s a sprint to sharpen your brand. It includes frameworks, exercises, and templates you can use immediately.

  • Yes, right now The Brand Reframe is available in English only. If demand is there, translations may come later.

    But, you can fill it out in any language. Everything is fully editable in Notion.

  • No. The Brand Reframe is made to be self-guided and beginner-friendly. No jargon, no design degree required, just honest answers and the willingness to do the work.

  • Yes, you can apply the exercises in workshops or brainstorms with your team. For client work, you’ll need to purchase a separate license (email if you want agency or team access).

    joakim@offbrand.se

  • Yes. Once you buy, you’ll get free access to future updates or improvements to The Brand Reframe.

  • Of course. You’ll automatically receive an invoice/receipt after checkout that you can use for accounting.

  • It’s built for solopreneurs, freelancers, founders, and creatives who need clarity fast. Whether you’re starting fresh or evolving an existing brand, the framework adapts to your level.

  • You can finish the sprint in one focused day (about 6–8 hours total), or break it into smaller sessions. The exercises are structured to give you momentum, not overwhelm.

  • You get both: a polished PDF you can print or work through digitally, plus a Notion version for those who like to type directly into a workspace.

  • That’s fine. The “24-hour” sprint is about speed and focus, not a deadline. You can pause, return, and pick up where you left off anytime.

  • An agency will charge $5,000+ and take weeks (or months). The Brand Reframe gives you the essentials [positioning, messaging, and visual direction] in a single day, for €499. It’s lean, fast, and built for founders who don’t want fluff.

    What we took out is the handholding of an agency.

  • Clarity is what gets clients. When you can introduce yourself in one sentence, when your bio hits, when your site finally feels aligned, people take you seriously. This isn’t about “feeling clearer,” it’s about making your brand work and stand out.

  • Yes. You can always reach out via email. There’s also the option to book a 1:1 strategy call (paid add-on) if you want direct feedback on your Reframe.

  • Yes. If you complete the sprint and still feel like you got nothing useful, email me within 7 days and I’ll refund you. No questions asked.